Search engine optimisation will take some time before you can start seeing great results, but specialists in marketing recruitment know there are other options you can use to increase traffic to your website. Below are some ideas that will go a long way in helping you grow your traffic.
Before you can start working on increasing your traffic, you need to make sure the website has been properly formatted. This means ensuring it is mobile-friendly.
Many people today are accessing the internet using their phones more than using computers. The number of hours people are spending on the internet is high, with a 2018 Ofcom report showing that UK based mobile phone users are spending over three hours daily online. This is why mobile phones have become “digital companions”.
The Ofcom report also shows 24% of people are using it to shop online while 27% are browsing. This makes it important to have a mobile responsive website. You should be able to use a smartphone to access your website. There are problems if:
- The website is loading slowly;
- The text is too small;
- It’s hard to navigate around the site
- You use flash.
Google has a tool you can use to check whether your website is mobile-friendly.
Once you have fixed this, you can start focusing on marketing methods. The main goal behind all the effort is driving potential customers and clients to your site where they can learn more about you and how you can help them.
Take advantage of Google My Business
This seems like an obvious thing, but it is important to be where your potential customers might be looking. If you want to sell something to a customer, then you need to look at things from the eyes of the customer.
Customers are looking for you online
You will have more success if you can appear when the customers search on their favourite search engine and you appear.
Listing your business on Google My Business will help you get on page one of search results, according to an article by Social Media Today. Figures show:
- 80% users go to their search engines when they want local information;
- 70% of customers usually make a purchase or visit the store after searching online;
- 85% of people have trust in online reviews the same way they do personal recommendations.
Getting onto Google My Business is not that hard – all you have to is sign in and follow the instructions on creating a profile including a description of the business, product and services. You will also have to provide specific attributes and the address of your website.
Have you been using a social media platform that your customer is using?
Social Media marketing is seen as “networking on speed” and this means you have the chance of reaching out far and wide in a short period of time, but you can easily end up wasting a lot of effort and times focusing on the wrong platform. You should learn more about your target market so you can know the sector and demographics of your audience.
Facebook has become a great option for business to consumer (b2c) and business to women. But the downside is Facebook has made it a little harder to reach potential customers organically unless you are ready to advertise with them.
LinkedIn is the best options for business to business.
Twitter works for both business to business and business to consumers, but you will need to post a lot if you sell low-cost items on the platform, and this can end up costing you more in hourly rates than what you are generating.
Instagram is good to use when your target is younger – fifteen to thirty-five years in age – if you are in a visual sector.
Another thing to keep in mind is although your business hours might be 9-5, prospective customers and clients usually surf early in the morning and late at night. You should be posting your content to suit them and not you. You should always have a link to your site in the posts.