It can take a while for search engine optimisation strategies and techniques to really take hold, but fortunately, there are still a handful of quick and simple things you can do to make your website alluring to people you’d like to visit. I’m here to share some of them in this content.
Before you do anything else, you have to not only create a website, but it also needs to be properly formatted. When I say this, I mean that your website needs to be mobile friendly.
According to some estimates, the planet now has more mobile phones than toothbrushes. Isn’t that astounding? An Ofcom report in 2018 showed that nearly three-quarters of mobile phones active in the UK are being used for online access in excess of 3 hours per day. Now you understand why some say that smartphones are ‘digital companions’! That very same report from Ofcom showed that roughly a quarter of all mobile phone activity centres around browsing and online shopping.
So, this is wonderful news for your own website, but only if it is already mobile-responsive. You can test this for yourself though using your very own smartphone. You’ll know if you have issues if you notice:
- Your website loads slowly
- Your website text isn’t big enough
- Your website is still using Flash
- Navigating around the site isn’t easy to do
Fortunately, checking out your website can be taken a step further using a helpful Google tool. Many digital marketing companies, from Basingstoke, London or more, swear by the following tool.
Using Google My Business to Help Your Business
Alright. Let’s look more closely at a number of marketing methodologies you might employ. The primary thing you need to focus on is that your overarching objective is generating more traffic for your website. This is where they can learn how you might be able to help them out with challenges or difficulties they face in work or life. The first question that needs to be asked is…
Have you done everything you can to benefit from Google My Business? This might seem like I’m stating the obvious, and yet, you need to put yourself in the shoes of your potential customers. If you would like to sell Bea Smith something that she buys, then you need to first see the world from her own eyes.
Where is Bea Smith putting her attention? Online, obviously. Which companies or websites are getting the attention of Bea Smith? Those who rank on the first page of her preferred search engine for the keywords she’s typing in. Google My Business is a place you need to be listed as a means of reaching the first page of the right searches. A recent study by Social Media Today highlighted the following facts:
- 80% of consumers were using search engines to find local information
- 70% of consumers wind up visiting a business or making some kind of purchase after doing a search
- 85% of consumers put as much trust into online reviews as they do personal recommendations
Luckily for you, getting your company and website into GMB is easy. You just log into that part of Google and then follow its instructions in making a full profile. You’ll get to list your website URL, your products and services, a business description, and specific attributes that define your company.
Another thing to ask yourself is whether or not you’re using social media platforms that you have a preference for or the ones where you can find your customers? Social media marketing is sometimes jokingly called ‘networking on speed’, but in reality, it does offer you the power to reach out to quite a few people in short order. So, if you’re on the wrong platform when trying to communicate to your target demographic, you really are wasting your time. This is why you need to look into your sector and its demographics.
Demographics of Online Media
Facebook is the best place for marketing to women and general b2c or business-to-consumer matters. On the other hand, Facebook is making it increasingly difficult to reach prospects organically without doing paid advertising.
LinkedIn is the go-to option for b2b or business-to-business.
Twitter is effective in both b2b and b2c, although it needs tons of posting. If you’re selling relatively low-cost items, then this venue might actually cost more in terms of hourly rates than what your business actually generates.
Instagram is also great for both b2c and b2b, although the demographic is younger, primarily those between 15 and 35. However, it’s also an easier route if you happen to be in a largely visual sector. Keep in mind that while your business hours might be 9 to 5 on weekdays, your online prospects are likely surfing early in the morning or later at night. So be sure you post content at times that suits them. Just remember to keep a link back to your website in every post.