Real estate buyers love floor plans and they will help your listing stand out from the crowd. Floor plans will help you get more enquiries and convert them into property viewings. They also help you sell faster, but many real estate agents do not think that they are necessary.
A survey of property sellers found that 80% of them said that floor plans were very useful or essential when selling. A further 88% of buyers agreed with this. While floor plans are not technically necessary to sell a property, neither are a description or pictures, but listings all have them. Floor plans grab attention and will help the potential buyer make their decisions about the property. They are just as important as high-quality photos and there are many reasons why.
Visualising the Property
When you have floor plans on your listing, you will help potential buyers visualise the property better. Research done by Rightmove has found that a third of buyers are less likely to send an enquiry about the property if there is no floor plan. Additionally, 1 in 5 potential buyers will ignore the listing completely if there are no floor plans.
Floor plans can tell the buyer about the property in a way that pictures and descriptions cannot. The details they can better understand include storage spaces, the location of windows and the measurements of the property. The plans can also help to highlight the unique features of your home such as extensions and knock-throughs.
The high-quality photos that you have for your listing will help you showcase your home. Wide-angle shots are particularly helpful with this, but many people find these pictures misleading. These angles may not properly show the space.
This will lead to viewings where the buyer is disappointed and feels that the property is not what they were expecting. You can avoid these types of viewings by having floor plans on your listing. This provides a clear visual of the entire property before the buyer enters.
Potential buyers will use floor plans with the pictures of your home to better understand the layout and space of the property. They will see how the rooms are laid out and the flow of space in the property. This reduces the chances of any nasty surprises when they view the house.
Rightmove states that buyers want floor plans to show the room layout and how the rooms fit in relation to the rest of the house. However, buyers also want the plans to show them the room dimensions. Floor plans that show the room measurements, as well as door and window placements, will help potential buyers imagine themselves in the property. They can even start to think about how they would decorate the property or if they would need to change the house to suit their needs. Once a buyer has started to mentally plan their move, they will form an emotional attachment to the property and the decision to buy will not be far off.
Making the Property More Memorable
Helping potential buyers visualise a property before and after their viewing is important, but what happens when they get home? It is possible to get great signals during a viewing, but when you follow up with the potential buyer’s they have forgotten which house is yours. This is never a good sign.
It is important to remember that potential buyers are viewing a number of properties in a short space of time. The features of each house will become muddled and make it harder for them to remember your home. When you have a floor plan in your marketing materials, you will stand out more and stick in their mind. The visual of the layout will also help them remember more about your property.
Looking More Professional
If you have competitors and they use floor plans, you need to as well. In fact, this is something you should do even if your competition is not using them because it will give you an advantage. A well-designed and clear floor plan will help your listing get to the top of the pile and make you appear more professional; there is floorplan software available to help you do this. It will also add quality to your business brand and attract sellers who want an agent who invests in current property trends.
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