
The shift towards eco-friendly and energy-efficient appliances is no longer just a trend—it’s a necessity. Consumers are becoming more conscious of the environmental impact of their choices, and modern appliances like electric fridge are leading the charge in reducing energy …

When you drive along the motorways or travel on normal roads you will drive alongside or meet with HGVs. Some will be emblazoned with large label names and logos displayed across their bodies, providing a glimpse of what they are …
Have the 4Ps been supplanted by the emergence of customer-centric trends? How have the marketing and sales funnels been changed by digital technology?